Liebe Pastry
Client
Liebe Pastry
Role
•Branding Consultant
•Designer
Format
Digital, Physical
Services
Naming and Slogan, Visual Identity, Guidelines and Templates, Communication Design, Packaging Design
Challenge: Liebe Pastry is a well-known cake studio located in the mountain skirts of Tehran. The studio is beloved by many loyal customers. Our task was to redesign their visual identity from scratch. Designing the visual identity of a brand that is beloved by a great audience can be a challenging task.
Solution: They make handmade, artisan, and rustic cakes and pastries with a touch of love. The key was to focus on these features. First, we had to find the best logo design concept. After researching their products and their ingredients, we found out that natural vanilla was an inseparable ingredient in their products. This led to basing the logo design on the blossom of the vanilla plant. Another factor in their work is that every and each one of the pastries is handmade. We incorporated that feature in the visual identity as an emblem that is embossed on the packaging.
Keyword brand, branding, identity, visual design, visual branding, visual identity, brand identity, graphic profile, brand book, brand guideline, brand logo, logo design, company logo, logotype, symbol, lettermark, emblem, mascot, logo combination, slogan, tagline, logo size, brand color, brand type, brand font, color system, color palette, graphic element, business card, stationary, Invitation Card, Notebook, Paper Bag, Shopping Bag, Sustainable Design, Packaging, Billboard, Apron, Name Tag, Gift Card, Sticker Design, Post Stamp, Rubber Stamp, Poster Design, Website Design, Social Media Guideline, Social Media Template, Playlist Graphic, VSCO, Macaron Packaging, Cake Packaging, Postcard Design, Handmade, Book Cover Design, Editorial Design
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